business, impact & design @ yale

At Yale, I constanly find myself surrounded by opportunities to hone my business acumen and apply my creativity and analytic abilities to solve challenging, wicked problems. Apart from being a part of a Greenlight workshop, a Design For America Sprint and helping facilitate a Design Thinking workshop, I have also taken on a few cool projects. And they keep on coming!

social impact consulting with sanctuary kitchen by cityseed, New Haven

As part of Yale's Social Impact Consulting Club, I work in a team of 5 with CitySeed Inc, a nonprofit organization that seeks to provide access to fresh, local food for all New Haven residents.  We are focused on streamlining the financial and marketing strategy for its newest offering - Sanctuary Kitchen - a program of CitySeed in partnership with a network of community volunteers to promote and celebrate the culinary traditions, cultures, and stories of refugees resettled in Connecticut.

Sanctuary Kitchen: Strategies based on analogous inspiration

human-centered design intern with tsai center for innovative thinking at yale

Infographic created by Aarshiya Chaudhry

Infographic created by Aarshiya Chaudhry

As the human-centered design intern, I build hypotheses, conduct research to prove/disprove the hypotheses, generate solutions and implement iterations of such solutions towards essentially one goal - testing out new ways for students to collide and collaborate across disciplinary lines, and to get comfortable taking risks -- framing the problem, thinking in an interdisciplinary way, and trying ‘out-of-the-box’ approaches.

Currently, I'm working on the problem statement "How might we position CITY as a pervasive resource for innovation to ALL Yalies?" through two initiatives:

  • Liason Officers: Actively reach out and target club leaders and CITY-affiliated students to become ambassadors and conduits of information and buzz for CITY
  • Impact Design Challenge @ Yale: A Case Competition with a focus on design and impact.

in the world of business, design and people - What is Good?: A Thesis


Taking a fresh perspective on Thomas Watson Jr's iconic essay 'Good Design is Good Business', I try to shift the lens towards the conversation around 'good' design and 'good' business, with a special focus on the meaning of 'good.' When Watson said 'good', it meant profitable, functional, scalable. Today, designers and businesspeople alike are rethinking the meaning and importance of ethics in both design and business. Amidst all this talk on 'good'ness, where do 'good' people come in?

Based on the course '12 Design Ideas That Changed The World' by Professors Jessica Helfand and Michael Beirut.

Preliminary Thesis Outline

AMAzon Case Competition: Amazon move

Amazon started the year off with an innovation case - If you were in charge of leveraging Amazon's assets to make its next disruptive move and come up with Amazon’s next big business, what would it be? Why? What would your strategy be to build the business? Estimate the revenue and profit potential in 5 years of the business opportunity you choose.

Working in a 4-member team, we proposed 'Amazon Move', a pivotal shift in the way Self-driven cars and AI technology interact.

Amazon Move Press Release

Kellogg Design Challenge - baby Steps

Screenshot 2018-01-04 03.58.19.png

This year's Kellogg Design Challenge kicked off with P&G as it's sponsor and the following case prompt - "How might P&G deliver childbirth education and post-partum education to families of new babies to engender trust and promote neonatal health?" I had the opportunity to lead a team of 5 peers in the competition, ultimately presenting in front of P&G representatives at the Kellogg School of Management in Chicago.

KDC Submission

rotman design challenge - earn|nest.

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As the sponsor and client for the Rotman School of Management, CIBC challenged us with the question, "How can we become a leader in financial planning for our clients by scaling beyond traditional channels in the next ten years?"

With 'earn|nest', our team of 6 presented a solution that would enable 'mass affluents' to trust their bank with their investment needs, be proactive investors and voice their opinion as active participants in the financial planning conversation.

earn|nest submission deck